How to Increase Online Orders in Your Restaurant

Boost restaurant success with online orders.
Idil Aras
Idil Aras
January 6, 2023

The food (food) distribution market is changing at an accelerated pace. As a restaurant owner or manager, going online is your go-to way when it comes to expanding your existing customer base and increasing your revenue stream. When you add an easy-to-use feature to your digital tools, such as a customer-friendly online ordering system for restaurants, you increase your chances of increasing sales and profit margins. At this point, there are many ways to increase online orders. Among the foremost of these, it is necessary to make a campaign. You can increase the number of orders with the campaigns you can apply to increase online orders and earn from the version.

Restaurant owners around the world racing to capture new customers are already starting to follow the trend of online distribution. Users (your target audience/customers) have started to switch from offline ordering to online ordering as it is easy, convenient, and completely transparent. Finally, they were able to say goodbye to the hustle and bustle of their old ways of ordering food. Since that's what your potential and actual customers want, the question to ask is: So why not give people what they want?

For Increasing Online Orders:

A woman searching how to increase online orders with FineDine.

Show You're Just a Click Away

Today, thanks to smartphones and tablets, people can order online more easily than ever before. Studies show that about 2/3 of customers order food online using a mobile device. Whether on a break, stuck in traffic or about to board the bus, almost anyone can place an order quickly and hassle-free.

Make It Fast, Easy, and Convenient

Customers prefer to order food online because it is at their fingertips. Almost anyone with a smartphone can order food from your restaurant online. Therefore, using an online ordering system is easiest for younger customers. Probably the most important is for your sales-generating audience, but there's more to it. You need to find a way to persuade almost everyone to order food from your restaurant.

Increase Visual Appeal

Hunger makes us think about foraging, acquiring, and consuming. Thoughts about the acquisition can spawn and put us in non-food mode even though they are incapable of satisfying our hunger. Hungry customers order much more food online. This can translate into larger and higher orders and a significantly larger flow of money feeding your revenue accounts. Your customers must be satisfied first. So having your customers go online and see the whole menu when they're hungry pushes them to order more food than they would normally order over the phone.

When your customers actually see the menu, they are visually prompted to order more food than they would normally order over the phone. That means bigger and higher orders for you. It is one of the best ways to make your job easier.

Extended Access

Many new opportunities open up when customers can access your menu outside of your physical restaurant. Customers who live near you may be more inclined to order from you if they can access your menu online and order with the click of a button. For a particular location or business, there is a chance to reach more people through social media as well as the offline option. If people like your food, they almost automatically pass it on to their acquaintances. On social media channels such as Facebook, you can reciprocate your customers and ask for their feedback and comments to gain credibility and build a strong social media presence.

Developing the Customer Database

Online ordering solutions often require customers to enter their name and email to receive an email receipt or email confirmation after purchasing food. If they are going to pick up at their place, of course, they should enter their address. This information also allows restaurants to create a customer database and use it for marketing purposes.

Show Online Food Ordering Available 24/7

Your restaurant may not be open 24/7 (day/hour), but your online ordering system is definitely open. And it can help you make money even while you sleep. By using an online food ordering system, you give your customers the flexibility to place their orders at the most convenient time for them. This is not a problem, even if it is outside of your working hours. This can help you significantly scale your order size (and, therefore, your revenue). Because they can easily choose a preferred pick-up (come pick-up) or on-site delivery time within your working time. And so, when you open your business, you already have a to-do (orders) list in front of you to review and start trading.

Online Menu is Easier to Manage

It's much easier and much cheaper (even free) to create and maintain a great-looking menu that will compel your customers to order from you every time they see it. Not only do you get rid of the burden of paper printing and printing fees, but you also gain great flexibility in changing the menu whenever you want. In addition, you can easily:

    Test different placements of your dishes on the menu to entice the top eaters.

    Create daily promotions and show them on the menu.

    Or advertise stocked foodstuffs with limited shelf availability.

    What's more, upsell (upselling) can occur with a great online menu and a customer who configures the order online himself.

    This means that if they see the desserts page, for example, they can add it to their order alongside their favorite main course.

There are many tools you can choose for your online food orders, but Finedine is undoubtedly the most advantageous place that offers you privileges with its commission-free system. Digitize your restaurant menu with Finedine, take online orders, and increase your income by managing the process smoothly.